Is it even legal to say that adding hops three times is a "unique" process? That's a flat out lie. I'd guess pretty much every brewery out there makes a beer that they add hops three times. There's nothing unique about it. It's kind of like an ad for a Corvette saying they use a unique engine with 8 cylinders, instead of 6 or 4.We use a unique process where we add the hops three times instead of only once.
Another miller triple hops thread
#1
Posted 29 May 2009 - 12:43 PM
#2
Posted 29 May 2009 - 12:51 PM
#3
Posted 29 May 2009 - 01:05 PM
#4
Posted 29 May 2009 - 01:06 PM
#5
Posted 29 May 2009 - 01:09 PM
That drinkability crap is as bad as that Rally's slogan from a few years back "You gotta eat!". These are the most convincing arguments you can come up with?"Our product is less viscous that warm tar...it has drinkability!""Our food is so...well...you have to eat to stay alive and we sell 'food'."Do they really mean drinkability? How about poundability?God I hate these commercials. Maybe it is unique to the BMC folk because they didn't even know hops were in the beer. For some reason this commercial makes me feel slightly stupider every time I see it. Buds drinkability campaign is starting to offend me as well. It is like they are trying to trick the BMC crowd into thinking they are beer snobs. I like Coors...at least they focus on their totally sweet can technology and seem to accept that their beer sucks... . Wonder what innovative process PBR will come up with...dry hopping?
#6
Posted 29 May 2009 - 01:13 PM
I think an 8 cylinder engine could have a unique design.... But that is aside from the point.It's kind of like an ad for a Corvette saying they use a unique engine with 8 cylinders, instead of 6 or 4.
#7
Posted 29 May 2009 - 01:14 PM
Not a bad idea. I think you might get a response something like, it is unique for a major brewery to make three hop additions to a Standard American Lager.Unique may a relative enough term that they can get away with it.write them a letter...i would love to hear a response
#8
Posted 29 May 2009 - 01:22 PM
#9
Posted 29 May 2009 - 01:25 PM
#10
Posted 29 May 2009 - 01:26 PM
PBR = MillerGod I hate these commercials. Maybe it is unique to the BMC folk because they didn't even know hops were in the beer. For some reason this commercial makes me feel slightly stupider every time I see it. Buds drinkability campaign is starting to offend me as well. It is like they are trying to trick the BMC crowd into thinking they are beer snobs. I like Coors...at least they focus on their totally sweet can technology and seem to accept that their beer sucks... . Wonder what innovative process PBR will come up with...dry hopping?
then I would write a response letter and ask if it is three liquid hop additionsNot a bad idea. I think you might get a response something like, it is unique for a major brewery to make three hop additions to a Standard American Lager.Unique may a relative enough term that they can get away with it.
#11
Posted 29 May 2009 - 01:30 PM
#12
Posted 29 May 2009 - 01:33 PM
#13
Posted 29 May 2009 - 01:42 PM
Don't think so, Pabst is it's own company. They are contracted brewed by Miller but not part of SABMiller.PBR = Miller
#14
Posted 29 May 2009 - 01:51 PM
#15
Posted 29 May 2009 - 02:03 PM
Haven't had one in a long time. Guess it probably has more alcohol in it now.......... they add hops three times...... .
#16
Posted 29 May 2009 - 02:05 PM
Can't speak for Miller, but AB uses whole leaf. They dump them in the kettle w/33 gallon trash barrels. I've been in the hop storage room at AB in NH...it's glorious.If I'm not mistaken they don't add actual hops in leaf or pellet form at all. They use hop extracts which are heavily modified versions of their original hop selves.
#17
Posted 29 May 2009 - 02:46 PM
Better be careful, they might have a patent on that brilliant idea.And all this time I've been adding hops a third time for aroma...instead of "locking in" anything! All that character has just been floating around randomly, I need to talk to our QC guys at Schlafly and look into this unique hopping technique.
#18
Posted 29 May 2009 - 02:51 PM
#19
Posted 29 May 2009 - 03:04 PM
No he is right. Miller bought out Pabst several years ago. I was living in Wisconsin at the time and I had to drive by both Miller and Pabst to get to my Uncle's house.Don't think so, Pabst is it's own company. They are contracted brewed by Miller but not part of SABMiller.
#20
Posted 29 May 2009 - 03:06 PM
Really? That would be cool. Not willing to go buy some and set it in the sun to find out though........ unskunkableized hop extract............BrewBasser
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users