They asked me to brew a 'Light Beer'
#1
Posted 10 August 2009 - 05:17 PM
#2
Posted 10 August 2009 - 05:25 PM
#3
Posted 10 August 2009 - 05:26 PM
Edited by dj in kc, 10 August 2009 - 05:28 PM.
#4
Posted 10 August 2009 - 05:27 PM
#5
Posted 10 August 2009 - 05:40 PM
#6
Posted 10 August 2009 - 05:47 PM
#7
Posted 10 August 2009 - 05:51 PM
#8
Posted 10 August 2009 - 05:55 PM
#9
Posted 10 August 2009 - 05:59 PM
#10
Posted 10 August 2009 - 06:16 PM
#11
Posted 10 August 2009 - 06:31 PM
#12
Posted 10 August 2009 - 06:39 PM
#13
Posted 10 August 2009 - 07:13 PM
#14
Posted 10 August 2009 - 07:28 PM
Edited by dj in kc, 10 August 2009 - 07:58 PM.
#15
Posted 10 August 2009 - 08:02 PM
#16
Posted 10 August 2009 - 08:15 PM
#17
Posted 10 August 2009 - 08:19 PM
190 calories but you'll burn it off later..........Call it "Canoe Sex Light".
#18
Posted 10 August 2009 - 08:40 PM
Thanks, you summarized several of my thoughts and I didn't have to type them out.Owners see the numbers, their distributors see the numbers.... BMC sells. Even if they love the craft beer movement, they wish they were a BMC brewery and selling like BMC. You can try your own american light lager. You will probably have more success creating a classic style like a Helles or Pils. But I think most up-and-coming breweries will eventually give up on the light craft beer idea once they realize it's a futile endeavorI suspect the owner there wants what the public expects for a "light beer". No taste, no carbs and of course no hops can be put in that. He knows how to make some great low alcohol beers. I've been surprised with what he has done. To try to make the masses light beer there is a waste of time and a good chance to drive away paying customers.Sure, I guess you could promote Helles or Berliner light, but lets be honest with the St. Louis customers..........Edit: my wife was yacking at me during the typing.Some of the Belgian suggestions were good too. But...I know this little corner brewpub as good as anyone in STL. If there is any demand, which I doubt, for "lite beer" they should just serve commercial stuff for that limited crowd. The only reason the place has had any success is because Drew is brewing there. This isn't proud dad stuff, even the local press agrees. There are very few brewers in STL that could produce quality brews with the makeshift equipment there and most would not have bothered . He's making his mark in the pro field there and now would be a bad time to dumb down a beer because an owner that means well still doesn't quite get it just yet. I think it would be a bad business decision.Sorry for the run on sentences...............
#19
Posted 11 August 2009 - 03:15 AM
What's the motivation for brewing a light beer and what does light mean to the boss? Color? Taste? Calories? ABV?The prospect of brewing a 'Light' beer was brought up at work today (MBC). Needless to say I was about the width of nitrogen atom from going more destructively insane than the cavalry charging down the hill at daybreak at the end of The Two Towers.Now that I've calmed down and realized that while I could bring that kind of wrath, it would make the teacher from that "Spirituality of Nonviolence" class that I took very sad, so instead of action, it will come to words.I need some ammunition for this discussion, and I turn to you in my hour of need. Stats, stories, anything...Time for a '07 Bigfoot to calm my nerves...Maybe an '07 Schlafly Irish Extra Stout, too.
#20
Posted 11 August 2009 - 04:35 AM
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