2 words...black IPA. They were once ubiquitous. Now they're really hard to find.
Well, I was talking to a friend who works for a distributor who said he has stores going through hundreds of cases a week individually. I don’t think black IPA ever did. I’m always willing to eat my words and buy you a beer, but I think this is only gonna get bigger. Used to be craft beer was a segment full of knowledgeable tasters, aficionados even. It’s so diluted now because people want to seem cool so the drink it, until they realize they don’t really like it. Social media helped grow home brewing which in turn grew craft beer as a segment, but now it’s been highjacked by people with no understanding of beer outside of what makes them seem like the top dog beer taster guy. Really sucks, IMO. Just look at how regular seltzer has exploded. People want seltzer with booze now. Maybe the same thing will happen. Buncha ambitious entrepreneurs will start craft seltzer companies now to compete with big seltzer, only 30 years later to succumb to a new thing.