It's times like this when I'm grateful I don't care for helles!
I like pretty much all styles of beer. I've had all sorts of beer from Germany and here in the states. I'm not commenting on the style per say, but this particular brand of helles was in my opinion, exceptional. When a beer is exceptional you know instantly after that first taste. It's my goal to bring the factors that make that beer exceptional into my brewing so I can make more exceptional beers. I've made them before, but I wouldn't say that my beers lately have been exceptional. They are damn good, but they are missing that last 1% - 2% that makes them stand out; I'm not talking about chasing the low O2 thing either or the "it". "It" is definable for me as a perfect ratio of hops, yeast, and malt character in combination with perfect mouthfeel, and I'm convinced mouthfeel is way more important than we normally think. That's where water can really effect the beer, IMO.