15 replies to this topic

[macbrak]

I guess they are giving up on the brand dilution...

[3rd party JKor]

They're way into dilution.

[Nick Bates]

I seen the commerical yesterday during the baseball game, is it any good? Go Tigers...

[Big Nake]

I think I saw it earlier this week at my bowling league. I was like, WTF, Bud Golden Wheat... nothing good could come from that. I asked my buddy if he liked beers with a banana & clove profile and he winced and said, Dude, that sounds disgusting! I know that AB makes those sampler packs with pale ale, Marzen, bock, etc. so suppose those people are always making something out of the ordinary. I think those sampler packs are part of the Michelob line. Cheers.

[3rd party JKor]

I have a hard time believing that it will have a significant wheat character to it. I'll probably try it, just out of curiosity.

[MyaCullen]

I have a hard time believing that it will have a significant wheat character to it. I'll probably try it, just out of curiosity.

they will pobably make a half assed sorta cloudy wheat lager, aka Blue Moon, but without the sorta authentic flavor

[BarelyBrews]

I have a hard time believing that it will have a significant wheat character to it. I'll probably try it, just out of curiosity.

I may skip this one, interested yes. Await your consumption and opinion before i commit.

[3rd party JKor]

they will pobably make a half assed sorta cloudy wheat lager, aka Blue Moon, but without the sorta authentic flavor

I really doubt it will be cloudy. They wouldn't allow their flagship brand to be cloudy! It'll be Bud Light with a handful of wheat.

[Big Nake]

Why would they even link it to Bud Light? What does Bud Light have to do with a Golden Wheat beer? Why didn't they just call it something else? That Budweiser American Amber has nothing to do with Bud so I suppose there is a tradition of nutty beer names over there... just like the Michelob Series... Pale Ale, Maerzen, Porter... all called "Michelob". What do they have to do with Michelob?

[3rd party JKor]

They must've got a hell of a deal on this years wheat crop.

[Pseudolus]

Why would they even link it to Bud Light? What does Bud Light have to do with a Golden Wheat beer?

My guess: Because a billion people drink Bud Light. The number of these who might say "Gee, another kind of Bud Light? I'll give it a try." is probably way larger than the number who would find appealing a new, unlinked wheat beer.Anyway, I'm taking this as a sign of a good thing. Even Bud now recognizes that there are different styles - not just different brands, or calorie levels, or "ice"-ness - of beer. And they recognize it within their core "Bud" brand, not just on the outskirts. They're not just doing this on a whim. They're doing this because they have clear reason to believe that consumers are changing the way that they look at beer. And that's pretty cool.

[3rd party JKor]

I really doubt it will be cloudy. They wouldn't allow their flagship brand to be cloudy! It'll be Bud Light with a handful of wheat.

I stand corrected, I just took a closer look at the commercial (which they are showing at virtually every break) and the beer definitely looks cloudy.

[Pseudolus]

I really doubt it will be cloudy. They wouldn't allow their flagship brand to be cloudy! It'll be Bud Light with a handful of wheat.

FWIW: "The beer will use unfiltered wheat so it will look cloudier than its Bud Light counterpart and will have orange and coriander as ingredients to give it a more complex, sweeter taste, Levy said."https://www.probrewe...news-003523.php

[3rd party JKor]

Should be interesting. Hopefully they'll sell it in 40s.

[Big Nake]

I stand corrected, I just took a closer look at the commercial (which they are showing at virtually every break) and the beer definitely looks cloudy.

JK: I love how you quoted yourself there. I think that the idea is good (as Pseudolus mentioned) that they recognize this. But I think the truth is that these people are brewers and beer people in general and they have always understood that there are different beers... they're just now realizing that they may be able to sell this stuff. AB has been making many different styles of beer in one form on another for a long time (these Michelob beers as an example and didn't they have a microbrewery for awhile... Shipyard?), but they have been small-batch beers and not advertised during football games, etc. This beer sounds like their version of Blue Moon with the coriander & orange.

[ThroatwobblerMangrove]

didn't they have a microbrewery for awhile... Shipyard?

If they did I don't think it's Shipyard. You may be thinking of Redhook which AB owns a large percentage of and handles distribution for. Redhook still operates independently but it's a common myth that AB straight up owns Redhook and brews the beer.