WTF Bud Light Golden Wheat?
#1
Posted 20 September 2009 - 12:46 PM
#2
Posted 20 September 2009 - 02:35 PM
#3
Posted 20 September 2009 - 03:02 PM
#4
Posted 20 September 2009 - 03:11 PM
#5
Posted 20 September 2009 - 04:42 PM
#6
Posted 20 September 2009 - 05:02 PM
they will pobably make a half assed sorta cloudy wheat lager, aka Blue Moon, but without the sorta authentic flavorI have a hard time believing that it will have a significant wheat character to it. I'll probably try it, just out of curiosity.
#7
Posted 20 September 2009 - 05:27 PM
I may skip this one, interested yes. Await your consumption and opinion before i commit.I have a hard time believing that it will have a significant wheat character to it. I'll probably try it, just out of curiosity.
#8
Posted 20 September 2009 - 05:56 PM
I really doubt it will be cloudy. They wouldn't allow their flagship brand to be cloudy! It'll be Bud Light with a handful of wheat.they will pobably make a half assed sorta cloudy wheat lager, aka Blue Moon, but without the sorta authentic flavor
#9
Posted 20 September 2009 - 07:11 PM
#10
Posted 20 September 2009 - 07:28 PM
#11
Posted 20 September 2009 - 07:31 PM
My guess: Because a billion people drink Bud Light. The number of these who might say "Gee, another kind of Bud Light? I'll give it a try." is probably way larger than the number who would find appealing a new, unlinked wheat beer.Anyway, I'm taking this as a sign of a good thing. Even Bud now recognizes that there are different styles - not just different brands, or calorie levels, or "ice"-ness - of beer. And they recognize it within their core "Bud" brand, not just on the outskirts. They're not just doing this on a whim. They're doing this because they have clear reason to believe that consumers are changing the way that they look at beer. And that's pretty cool.Why would they even link it to Bud Light? What does Bud Light have to do with a Golden Wheat beer?
#12
Posted 20 September 2009 - 07:34 PM
I stand corrected, I just took a closer look at the commercial (which they are showing at virtually every break) and the beer definitely looks cloudy.I really doubt it will be cloudy. They wouldn't allow their flagship brand to be cloudy! It'll be Bud Light with a handful of wheat.
#13
Posted 20 September 2009 - 07:34 PM
FWIW: "The beer will use unfiltered wheat so it will look cloudier than its Bud Light counterpart and will have orange and coriander as ingredients to give it a more complex, sweeter taste, Levy said."https://www.probrewe...news-003523.phpI really doubt it will be cloudy. They wouldn't allow their flagship brand to be cloudy! It'll be Bud Light with a handful of wheat.
#14
Posted 20 September 2009 - 07:51 PM
#15
Posted 21 September 2009 - 05:25 AM
JK: I love how you quoted yourself there. I think that the idea is good (as Pseudolus mentioned) that they recognize this. But I think the truth is that these people are brewers and beer people in general and they have always understood that there are different beers... they're just now realizing that they may be able to sell this stuff. AB has been making many different styles of beer in one form on another for a long time (these Michelob beers as an example and didn't they have a microbrewery for awhile... Shipyard?), but they have been small-batch beers and not advertised during football games, etc. This beer sounds like their version of Blue Moon with the coriander & orange.I stand corrected, I just took a closer look at the commercial (which they are showing at virtually every break) and the beer definitely looks cloudy.
#16
Posted 21 September 2009 - 05:35 AM
If they did I don't think it's Shipyard. You may be thinking of Redhook which AB owns a large percentage of and handles distribution for. Redhook still operates independently but it's a common myth that AB straight up owns Redhook and brews the beer.didn't they have a microbrewery for awhile... Shipyard?
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