One of the biggest marketing SNAFUs in history.Several years ago, Guiness offered free bar towels. They passed off the production, marketing and fulfillment to a vendor.The vendor underestimated the response, (by a figure of 12-1 from what I heard).1 in 12 people that ordered the free towels got them. The others never heard anything back and the orders were never acknowledged or sent. People got pretty bent out of shape about it.
Free Killians Tasting Kit
Started by
DaBearSox
, Apr 22 2009 01:51 PM
28 replies to this topic
#21
DuncanDad
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Posted 23 April 2009 - 03:13 AM
#22
ncbeerbrewer
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Posted 23 April 2009 - 03:54 AM
Thanks Duncan. That does sound like it was crazy. Very interesting. I had not heard about that before.
#23
buzhazzard
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Posted 23 April 2009 - 06:24 AM
No go in Texas.
#24
Deerslyr
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Posted 23 April 2009 - 07:41 AM
HA HA! Now I'm glad I'm in Cali... I would have been pissed if I had gotten plastic mini-mugs!Also plastic!.
Still a nice little kit for free!
#25
DaBearSox
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Posted 23 April 2009 - 08:39 AM
I had to assume they were plastic...i mean the shipping rates on 4 glass pieces would be outrageous for how many they are going to send out....HA HA! Now I'm glad I'm in Cali... I would have been pissed if I had gotten plastic mini-mugs!
#26
Genesee Ted
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yabba dabba doob
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Posted 24 April 2009 - 04:03 PM
WTF is my Guinness towel...
#27
Kremer
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Posted 14 July 2009 - 02:24 PM
My 'kit' just arrived today. POS tiny plastic cups, but free is free....
#28
MakeMeHoppy
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Posted 14 July 2009 - 03:29 PM
Just got mine too. Don't mind the plastic cups. The bottle opener does a bad job of opening beer bottles though.My 'kit' just arrived today. POS tiny plastic cups, but free is free....
#29
ncbeerbrewer
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Posted 14 July 2009 - 04:04 PM
I have had my kit for a couple months now. Why don't you guys use the small plastic cups as tasting glasses if you keg and serve your beer. My guests have enjoyed using those. They are pretty handy cheesy or not.
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