304 replies to this topic

[BlackBeerd]

After years of trials and stumbling blocks, we are finally building the quality instruments that we have dreamed of. The website is up and we are in production.

 

https://jasperguitarcompany.com/

 

[Beejus McReejus]

So fecking cool!

[KSUwildcatFAN]

That's awesome, congrats!

[KSUwildcatFAN]

Since you aren't selling to retail stores, are you going to have someone travel to let people try the guitars in person?

[BlackBeerd]

Since you aren't selling to retail stores, are you going to have someone travel to let people try the guitars in person?

Note the price point. These guitars are for serious musicians. As they are sold, more of our target audience will be exposed and will get a chance to try one owed by someone they know.  It's an organic growth model that will let us grow production without getting overwhelmed. And yes, a few hundred bucks in travel is worth every penny to play one of these. 

[KSUwildcatFAN]

Note the price point. These guitars are for serious musicians. As they are sold, more of our target audience will be exposed and will get a chance to try one owed by someone they know. It's an organic growth model that will let us grow production without getting overwhelmed. And yes, a few hundred bucks in travel is worth every penny to play one of these.

Not challenging the quality of your guitars at all. It was because of that price point I asked. It's a lot of loot to drop if you haven't played one in person.

[Genesee Ted]

Congrats!

[Sidney Porter]

They look great. A little feedback

It sounds like the adjustable hollow body is what makes these different. I might make that feature more prominent. I saw a couple pictures of the end but only the blue print drawing of how you make the adjustment (I didn't watch the video). But it seems like you buried the lead. If that is the #1 feature make sure no one misses it

I would also get rid of the Matthew "Matt", Anthony "Tony" etc. It's not really needed for the common nicknames, just go with Matt and Tony. If someone had an uncommon nickname it would be more appropriate Matthew "Moon Flower"

Photos are great of the guitars, I like the photos with the bios of people in the work environment

Overall the site is well done

Edited by Sidney Porter, 11 July 2020 - 06:30 AM.

[BlackBeerd]

Not challenging the quality of your guitars at all. It was because of that price point I asked. It's a lot of loot to drop if you haven't played one in person.

It is. But we already had people driving a couple of hours to play the prototypes just from word of mouth. 

[Genesee Ted]

Are you going to send any out to online reviewers?

[BlackBeerd]

They look great. A little feedback

It sounds like the adjustable hollow body is what makes these different. I might make that feature more prominent. I saw a couple pictures of the end but only the blue print drawing of how you make the adjustment (I didn't watch the video). But it seems like you buried the lead. If that is the #1 feature make sure no one misses it

I would also get rid of the Matthew "Matt", Anthony "Tony" etc. It's not really needed for the common nicknames, just go with Matt and Tony. If someone had an uncommon nickname it would be more appropriate Matthew "Moon Flower"

I agree on on the adjustable body, and you are right. That's in the plan as part of the marketing strategy. We have round table discussions with nationally known guitarists already to go. They will be rolled out over the next few weeks/months as knew content. The idea is to keep giving a person a reason to visit again and again. Putting everything out there at one time would be a big flash in the pan and then interest would die off. With this price point, it may take time for people to convince themselves they need to spend that much on a guitar. Small informational reminders will help them get there. 

[Sidney Porter]

I found a picture and explanation of the adjustment in the blogs and media. So it is there. Track if people are making it to that part of the site.

[BlackBeerd]

Are you going to send any out to online reviewers?

Not at this point. We are looking at our target audience and their target audience and none of them match up very well. There is no point advertising to people who will never buy your product. 

[Genesee Ted]

Forgive me, I haven’t poured through all the media and blogs yet, but maybe have the in house musicians do some video demos?

[frankerector]

Absolutely Beautiful........

 

I love the Quartermaster TRM......

 

I say Hoist!

 

Hoist!

 

If I only had 4500 to spend....................

 

Edited by TheSmasherDon, 11 July 2020 - 07:12 AM.

[Genesee Ted]

You guys clearly know your way around guitars, but I think it’s awesome that you used the Mastery Bridge for the trem.

Also, it’s been neat to see some of how you have been developing these. The final product looks so much different (and much better) than the prototypes.

[BlackBeerd]

You guys clearly know your way around guitars, but I think it’s awesome that you used the Mastery Bridge for the trem.

Also, it’s been neat to see some of how you have been developing these. The final product looks so much different (and much better) than the prototypes.

Funny story, The friend of mine that make the Speyco reels let a guy share his shop space with him for a while. The guy's major contract? Making parts for mastery. 

 

That might not be a bad story for a future blog When I First met Tony, he was making cigar box guitars. One of the people he was working with was a guy that designed and built the wood interiors on multi-million dollar yachts. He made a couple of hollow body guitars. Those weren't the greatest design but Tony developed that into the T-35. You can see those on the Luthier's Workshop site. (Karen owns Swamp Thing) An off shoot of one of the designs was the removable back. That turned into a slim line guitar that I'm working to launch for myself. The adjustable back came as a hybrid of the two and a need to cleanly hold the pick shape trim on the back. It was a light bulb moment when we found that the tension made a huge difference in the guitar and changing that tension could make the guitar work for different genres and rooms. 

[Howie]

Great looking guitars. I’m a tele guy, so I dig the quartermaster

If I sold all of my other guitars, I still couldn’t afford one

[Genesee Ted]

Great looking guitars. I’m a tele guy, so I dig the quartermaster

If I sold all of my other guitars, I still couldn’t afford one

Obviously you’re not a serious musician

[Howie]

Obviously you’re not a serious musician

That for damn sure