Mountain Dew announced it will unveil a new Mountain Dew label customized for the U.P. this weekend in Marquette, Michigan. Reps for the soda, which is owned by PepsiCo, will head Up North for a few events, including a visit to the Upper Peninsula State Fair. (Yes, the U.P. has its own state fair, separate from the lower half of the state.)
Among the fair events will be a dunk tank for Yoopers featuring Mountain Dew employees. They'll be giving away thousands of free bottles and other swag.
The announcement of the special U.P. label came after marketing materials had the U.P. connected to Wisconsin.