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Tenten BBQ sauce


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#1 matt6150

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Posted 17 January 2018 - 07:14 AM

I'm working on getting some BBQ sauce bottled up and into the market. I mentioned this about 4 years ago or so. Things made a turn in my life and I just put it on hold. Anyway I'm in a better position to do it, so here goes. First off I got a label I'm working on with my pops and looking for some input. Each sauce will have a different back ground color, first up is my Apple Cinnamon sauce. I'm back and forth about the "Award Winning Bar-B-Que" part. Somebody in marketing told me many years ago to put it on there. Stating most people will read it and possibly choose it over another sauce based just on the claim. Is it true? Sure, I have won a bunch of trophy's for my BBQ. I could list them out on the jar I suppose but I really don't want to try and cram it all on there. I will make a website at some point that I could list them then. Anyway if I take it off I'm not 100% sure what I would put there. My thought at this point is "Barbecue Sauce". Simple statement I suppose but could possibly clarify what the product is for some people. So what do you guys think?

 

Apple_Cin_Label_2018-1.jpg


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#2 D Fender

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Posted 17 January 2018 - 07:20 AM

Keep it. Your friend is right.

Even if it weren't true, I'd bestow an award on you to make it true.
I'd maybe pick a clearer font for the name.
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#3 matt6150

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Posted 17 January 2018 - 07:25 AM

Keep it. Your friend is right.

Even if it weren't true, I'd bestow an award on you to make it true.
I'd maybe pick a clearer font for the name.

I know what you mean but the thing is that banner logo with that font is something that a couple cousin's and I came up with about 10 years that has a deeper meaning to me. Does it look the best on a jar of BBQ sauce? Probably not. But I'm not sure I'm willing to get rid of it.


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#4 Zaphod_Beeblebrox

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Posted 17 January 2018 - 07:26 AM

Keep the claim, it does away people who want to try something new.
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#5 D Fender

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Posted 17 January 2018 - 07:27 AM

Fair enough. Can you cross the Ts with something a little more pronounced? Maybe that's all it really needs.
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#6 Zaphod_Beeblebrox

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Posted 17 January 2018 - 07:27 AM

The tenten font is difficult to read when scanning bottles on a shelf.
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#7 siouxbrewer

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Posted 17 January 2018 - 07:28 AM

Never heard of apple cinnamon sauce before. That sounds, different.


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#8 matt6150

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Posted 17 January 2018 - 07:31 AM

The tenten font is difficult to read when scanning bottles on a shelf.

That's why it's a bright yellow label. ;)


Fair enough. Can you cross the Ts with something a little more pronounced? Maybe that's all it really needs.

Not a bad idea, I can try.


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#9 Zaphod_Beeblebrox

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Posted 17 January 2018 - 07:32 AM

Customer 1 to friend....try Tenten BBQ sauce, it's awesome.

Two days later

Friend to customer 1... I looked for it but never saw a Tenten BBQ sauce.
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#10 Brownbeard

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Posted 17 January 2018 - 07:35 AM

If you have won so much as a neighborhood cook off, that shit is award winning.  Leave it on there.  Hell, I would slap a blue ribbon on there.  No one is going to fact check your BBQ awards.  This is paraphrased advice passed on to me by Solomon Williams, the Carolina Rib King.  He has sold more BBQ, and BBQ sauce than I could hope to.


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#11 D Fender

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Posted 17 January 2018 - 07:35 AM

Customer 1 to friend....try Tenten BBQ sauce, it's awesome.

Two days later

Friend to customer 1... I looked for it but never saw a Tenten BBQ sauce.


You make a valid point, but think of something like the Pain is Good line... you can't really find the name unless you look really closely. If I recommend it to someone, I'd say, "get that one in the brown jar with the dude screaming."

"Bright yellow label with the pig" could be like that, if there are no other similar ones.
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#12 JKor

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Posted 17 January 2018 - 07:40 AM

The tenten font is difficult to read when scanning bottles on a shelf.


Agreed. Cursive/script is a no-no for a company logo IMO.

To me, 'award winning' is a meaningless claim on a product unless it specifically lists the award. Maybe it sways some people, I suspect it may, but you could probably put something more powerful there. Maybe something about the flavor?
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#13 Brownbeard

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Posted 17 January 2018 - 07:41 AM

The only issue I have with that label is the Git-yer.  Are you Larry the Cable Guy?


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#14 siouxbrewer

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Posted 17 January 2018 - 07:46 AM

Has anyone else noticed that the flavor is apple cinnamon?


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#15 djinkc

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Posted 17 January 2018 - 07:50 AM

The tenten font is difficult to read when scanning bottles on a shelf.

It's hard to read period.  It'll be lost on the BBQ sauce shelves - you have to see it to buy it.


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#16 matt6150

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Posted 17 January 2018 - 07:51 AM

If you have won so much as a neighborhood cook off, that shit is award winning.  Leave it on there.  Hell, I would slap a blue ribbon on there.  No one is going to fact check your BBQ awards.  This is paraphrased advice passed on to me by Solomon Williams, the Carolina Rib King.  He has sold more BBQ, and BBQ sauce than I could hope to.

Basically my thought. I think I have seen that guy vending. Has a ton of signs everywhere.


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#17 D Fender

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Posted 17 January 2018 - 07:52 AM

Has anyone else noticed that the flavor is apple cinnamon?


Lol. Let's fix that first? :D

I'd give it a shot. I like apple with pork, and I like cinnamon in a Memphis style sauce. I think they could go together, but I need to get past the idea of apple pie flavor.
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#18 Zaphod_Beeblebrox

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Posted 17 January 2018 - 07:57 AM

I think with labeling it important to remember that people don't always remember the name. I know the first time someone said they like Sweet Baby Rays.....I remembered sweet baby something. Because the label has the name Yooooge, I had no problem finding it.

71rTTQ5q7OL._SY355_.jpg
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#19 D Fender

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Posted 17 January 2018 - 07:59 AM

I think with labeling it important to remember that people don't always remember the name. I know the first time someone said they like Sweet Baby Rays.....I remembered sweet baby something. Because the label has the name Yooooge, I had no problem finding it.

71rTTQ5q7OL._SY355_.jpg

 

That's gonna get lost on the shelves.  No one will ever buy it.  Doomed to fail.  2/10.


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#20 matt6150

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Posted 17 January 2018 - 08:00 AM

The only issue I have with that label is the Git-yer.  Are you Larry the Cable Guy?

Haha, well the idea came from this kid at the beginning of the video. This is a video my buddy made at a comp I did.

 

https://vimeo.com/22809056

 

Not sure how to embed.


Has anyone else noticed that the flavor is apple cinnamon?

Yep. And it's gone over very well.


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